Portfolio Item Information:
Project name : Site WordPress for B&B Braschi 8 , Bologne, Italy
Category : Web design / WordPress
Complete : Date : 1 December, 2022
Skills : WordPress, Figma, Creative Cloud
Company presentation:
Braschi8 is an accommodation ordering service, offering additional services for booking excursions, walks, cars and other services.
The special feature of the service is the goodwill towards customers with pets, which is important for the target audience.
Date of creation: 2015
Main activity: B&B, Leasing accommodation, rooms, car.
Main lines of development: Organisation of excursions for customers, assistance in booking a car, excursions to museums, restaurant evenings.
Number of employees: 2
Main competitors:These are offline resources offering accommodation booking, such as hotels located in the same city. Other B&Bs. Aemilia Hotel; Savhotel; Relais Bellaria Hotel & Congressi; B&B Monte Oliveto; B&B Fortuny
Second competitors: Larger, centralised online accommodation booking resources: Booking.com; TFE hotels; Tripadvisor
Goals of site creation:
- The opportunity to present our service, to announce its existence to a wide audience.
- To attract visitors to the site so that they become familiar with our service, involving them by taking part in the information on the site.
- Creating a positive image of the service, which is considered reliable, good advice and trustworthy promising in its development and practical in its operation.
- The creation of a simple and understandable environment for interaction with customers, practical for both the customer and the traders.
- Advertising and promoting the service on the network.
- A gradual increase in the profitability of the business, the annual turnover.
The idea of creating a sign :
For the symbol, the three-letter synthesis B is used:
B – Betta is the name of the hostess
B – Braschi 8 – The address of the hotel and at the same time the name that guests have been using for many years
B – B&B
The sign is placed in a circle as a symbol of harmony, security and perfection.
Association words
- Reliability
- Trust
- Comfort at home
- Warmly
- Convenience
- Adaptability
- Flexibility
- Dynamism
- Modernity
- Hospitality
Typography
Wicked Dreams, Regular
Encode Sans, Medium
Roboto, regular 10,12,14 px.
Colours
- To create the logo, the golden colour of the sun was chosen, because guests are always waiting in this house, it is comfortable and warm here.
- Lilac is the colour of lavender, which grows around the house and fills the morning wind with freshness.
- The colours of coffee and chocolate – this aroma wakes up the guests in the morning.
Architecture of the site :
Home page – Detailed description of the hostel. How it works, number of places, rental prices, food costs. Photo, video with description of the hostel and staff. Describes additional features. go to the page to book a room, tour or additional opportunity. feedback button
Excursions – Photos and videos with a description of excursion routes in the area. Advertising information about the partners. Description of services provided by partners. Access to the order page of the tour.
Shop – mini online shop with products that contain the brand symbols of the service. Graphic images of local attractions, landscapes, advertising information about the partners. Images of pets staying in the hotel. Mugs, T-shirts, caps, advertising booklets, calendars, posters, kitchen aprons, towels, postcard sets with photos and graphics, postage stamps.
Product Page – The product information page is a detailed description of the product with functional elements (buy/add to cart buttons, related products section, available colours and sizes, etc.).
Blog page – containing photos, videos with a description of the usual life of the hotel, funny videos with pets of the hotel. Possible video walks in the surroundings. The aim is to introduce the hotel to potential guests, to get to know the staff, to create interest and trust.
Pages of Braschi.online
Home Page
Guided tours
Blog
Reservation of the room
Shop
Article of Blog
