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“The Good Shoes
is a French footwear brand, with an animal-friendly philosophy and respect for environmental sustainability.

Footwear Material
AppleSkin is a highly eco-friendly material produced from the waste products of the apple juice industry. Ethically manufactured in France, it has virtually no carbon footprint. Infinitely versatile, it is also a feast for the eyes. A “zero impact” material, this leather from an organic base saves 5.28 kg of CO2 for each kg of apple residue used instead of raw materials from the petrochemical industry. Choose the environment, choose AppleSkin.

Its manufacturing process is completely ecological. The company that develops it works with farmers in such a way that they are fully integrated into a new income distribution stream, for their own economy.

The Visual Identity
To create a visual image, colours reminiscent of the spring sky and young greenery were chosen. They convey the energy of life and the love of nature.
For the symbol, a stylish silhouette of sports shoes is used. It is as simple as possible, but still easily recognised.